Search Engine Optimization (SEO) is the best way to improve a website’s visibility across search engines. When SEO is done via ethical link building and directory submissions across high-ranking sites, it fetches a higher ROI as compared to paid ads. Websites with SEO stay in search engines for a long time, as opposed to the short shelf-life of paid ads. Websites that appear on the first page of search engine results have more chances of attracting customers than websites on the second page.
SEO is about two aspects – On-Page optimization and Off-Page optimization. On-Page means changes that are done on the website, Off-Page means linking and directory submissions. While the latter must be done via high-quality sources, so as to ensure good returns, the efforts can go waste if there are issues on the website. By paying emphasis to On-Page optimization, businesses can boost their sales considerably and stay ahead of the competition.
Below is a list of the most common On-Page SEO issues, and how you can resolve them:
1. Title tag issues
Title tags provide information to visitors and search engines on the page content in an accurate and concise manner. Common mistakes done by websites are having identical title tags, huge text content in the tags, too little text content or no title tags at all.
This problem can be solved by writing the title tags optimally. It should be 50-60 characters in length, relevant to page content and no two pages on the website should have the same title tag.
2. Meta descriptions
Meta descriptions are text paragraphs in header tag of a webpage which briefly explain its content. It appears below a webpage URL in search results. 25% webpages do not have any meta descriptions and 30% webpages have identical meta descriptions.
To resolve the issue of meta descriptions they should be accurately written for each webpage in less than 160 characters.
3. Broken links
Broken links are links to webpages that do not exist, and they significantly decrease SEO rankings. 25% websites have internal broken links resulting in 404 errors. There are proprietary tools on the Internet which check for broken links on a website, which should be used before putting a site in production
This issue can be resolved by creating accurate external and internal links.
4. Identical content
The most common SEO issue is having similar webpage content as some other website when competing for the same SEO position. Search Engines like Google penalize websites that plagiarize web content and during SEO one site is discarded at the expense of the other. If there is are pages on the same website with duplicate content then SEO should be done on only one webpage.
This issue can be resolved by writing original content or doing SEO on only one page so that Google understands which page is to be ranked.
5. Missing alt tags and broken images
Alt tags give a unique description for images on a webpage, which can increase the online traffic on a website. By describing these tags, the pics land up during an image search. Often there are broken images when webmasters embed images from third-party websites that get taken down by the owner for some unforeseen reason. Broken images not only result in a bad user experience, also they decrease the SEO rankings.
The issue can be resolved by putting alt tags on images and hosting images on an own server instead of fetching from third-party websites.
6. Lower- text-to-HTML ratio
About one-third of all websites have a lower-text-to- HTML ratio. That is, the websites have more HTML code than readable text for visitors.
This ratio can be lowered by removing white spaces, code comments, unnecessary images and invisible hidden text. Further, the page size should within 300 KB and images are resized.
Visibility is the essence of business. A good website is one that not only provides useful information to visitors. It also has good visibility across search engines. By using some of the top SEO tools and software, the above-mention on-page SEO issues resolve more effectively.