It’s no secret that search engines are becoming progressively smarter and also more sophisticated in terms of providing useful information. With increasing advent of technology, it’s significant to keep up to date on all the latest trends. SEO is not just a one-time activity, one has to get accustomed to the changing behavior of the way people search for information. A booming trend in recent years is Google voice search, where people are giving directions using Microphone on Google Assistant, instead of opening website and typing everything. This trend has taken the game to a whole other level, as a significant number of youth are using voice search every day, and the numbers are only going to increase in future.
To ensure that your website makes the most of Google Voice Search, it’ll have to be optimized for SEO, in order to fetch effective results. Here’s what you need to do for the same.
1. Ensure Your Business Has Consistent Directory Listings
You need to claim your Google My Business (GMB) listing today if you not claimed yet. It’s a great way for Google to find out more information about your business, like the category your business in, your address, your phone number, business hours and more. Location based results will populate with your voice searches, so ensuring that you are listed on search engine maps will benefit your site. And not just Google Assistant, Siri also pulls information from different sources including CitySearch, Yelp, ReserveTravel and Bing Answers.
2. Long-tail Keywords
Short tail keywords are becoming less relevant, considering the natural phrases used by people in voice searches. And with 20% of mobile queries being voice searches and the ratio of voice search growing faster than type search, it’s getting more important than ever before to ensure that you’re using the right keywords to capture voice searches.
As voice search gets more popular, it’s growing more important to use conversational, long-tail keywords to boost your SEO. These tend to be longer and involve very specific keyword phrases that use by people closer to the point of purchasing something. Because of this, you should have keywords that describe your product features, benefits as detailed as possible and involve proper phrases or sentences.
3. Structured data markup
Use structured data markup (applying the correct schemas) to give these voice search devices even more information about your site and content. Structured data markup from schema.org is crucial for your site, as it defines more specific information and makes it easier for search engines to accurately parse your content and understand its context. Use Structured Data Markup Testing tool to validation.
Google voice search gives suggestions for better SEO strategies and improved ways for businesses to connect with prospective audience. Making websites more informal is a natural progression from short-tail keywords. To stay ahead of the competition, it’s important to keep up to date with all the latest trends.