Whenever we create a new online marketing campaign for our clients, we are always asked about social media. Our customers know what social media is, they ask why we should work on it and how that help their businesses. There are many social networks, with each of them targeted at a different group, yet at times our customers feel hesitant on trying some of them.
Many online entrepreneurs consider social media as a “big thing” that too for a good reason. Social media platforms can enable you to get in touch with your customers instantly and provide them better customer support than your competition.
Here are the top 7 benefits of social media marketing:
Higher Conversion Rates:
Social media marketing can increase your conversion rates in more ways than one. A personal touch is the most important aspect here. Social media networks are the place where companies and brands act like people, which is essential because people like doing business with other people. Focus on a not just building but also interacting with your audience on social media, to improve your conversion rates on existing traffic.
Small Marketing Cost:
You don’t need to invest heavy budgets in paid clicks or advertising. Recent studies have revealed that 84% marketers feel that 6 hours of social media marketing every week is more than enough to generate an increase in traffic.
Hence if you spend one hour every day working on social media strategy, posting, sharing and commenting; then you can substantially increase your traffic in a very short span of time. Your audiences will know that you are in constantly in touch with them and readily accessible through multiple mediums such as Facebook, Instagram, and Twitter.
Better Customer Experiences:
Social Media can be used for a variety of purposes. The main purpose is to establish a reliable a communication channel like email or phone calls. Every communication you do on social media is a chance to publicly prove your customer service level. For example, if a customer criticizes your product on Facebook then you can directly address the comment, make an apology publicly, and act to resolve their query. For customers, it is a personal experience to say that you care about them.
Every opportunity to grow your online presence should be your top most priority, for your digital campaigns. That’s because, for most of your tech savvy customers, social media platforms are the official voice of your brand where every word is measured for impact.
Improved Customer Insights:
Social media makes you learn about your customers’ interests – what they link and how they behave. For instance, you can monitor customer’s comments to see what people think about your business, the usage patterns on your posts, and the times they are most active at.
Reports by consumer research companies have revealed that organizations which are actively involve on social media develop more loyalty from their customers. To better connect with their audience, companies should take advantage of various social media tools. A social media marketing plan is highly important when it comes to converting irregular customers to loyal fans.
Opportunities to Convert:
Every post you write on social media is an opportunity for a lead to convert into a customer. Every image, video or comment is a chance for someone to react. And every reaction results in a view and eventually a conversion.
Getting a start on social media is easy and there are hundred more benefits in addition to the above ones. But, as always, it’s not just about how many times you put content out there, it’s about the quality and relevance of the content.
Our team of Social Media Marketing Experts has worked with clients in more than 14 countries. We can lend our expertise to your social media marketing or content marketing campaigns. To know more send an email or call us.