Content marketing is a highly effective way of increasing website traffic and search engine rankings, that results in getting more number of important leads and sales.
At Walkwel Technology, we as a web designing company understand that building website is only the half of story. Without relevant traffic, what is the point of having a website that is not delivering results?
Here are 6 ways content marketing can boost SEO, thus increasing your website traffic and sales.
1. Create Fresh Content
This is the most important step for content marketing, as all search engines including Google and Bing consider it to be the top-Ranking Factor. All search engines can never get enough content, but they need new content. Copied, stolen and plagiarized content results in low search engine rankings; because Google wants you to create new and fresh content every time.
Content freshness is more important than you might think. It is not only to do with the date the content is added but also about these factors:
- Updating already published content
- Adding new pages in the website
- How many links point to the page
- Frequency with which links are added
All these results in an improved level of traffic on the page.
2. Repurposing old content
Content Marketing is rapidly evolving, and you can make the most of it by republishing existing articles in different formats such as a video, PDF, screencast, etc.
Repurposing content allows you to cover any topic in even more detail and makes the same information reach out to a wider audience; who consumes tried-and-tested content across multiple platforms. This not only increases goodwill among readers, it also saves a lot of time on researching and developing fresh content on new topics.
You can repurpose content on the following mediums
- How-to posts
- Screencasts Guides
- Presentations (PowerPoint)
Everyone has their own preferred way of consuming content. Some of your target audience might like to see the same content explained in a PowerPoint presentation, instead of a blog post. Hence, for wider audience reach, always share the same content across different formats.
3. Remember to test the headlines used
In a blog post, the Meta title of the blog often uses as the headline in Google. Since it is usually the first thing we notice when looking for information on a search engine, it is important to make sure that the headline should have these aspects:
- It should offer value to the reader
- Must be relevant to the page contents
- They should be simple and to the point
- They must be attractive
If you want help on creating the best headlines, then try out CoSchedule’s free headline analyzer. Just add your suggested headline and you will get useful analysis along with tips to make it better.
4. Target the right keyword phrases
Keywords are a significant part of SEO, they can be added to the Meta Title and placed on the page content and a Header Tag. As is the case with Search Engine Optimization, chasing highly sought-after keywords can make it harder to get high rankings in search engines, due to intense competition. But this should not stop you from using them in your content, as every time you do that you give a message to Google that your website is about that particular subject area, which helps in Semantic SEO.
5. Create content that gets linked to its own
There is no doubt that link building helps your content reach a broader audience, as it increases the website’s visibility and authority. So, you should create content that is more likely to be read by your users, accordingly your pages will benefit due to better overall website functionality. When that happens, the content you write will be shared more often among readers and chances are that they’ll link to it naturally. This, in turn, will grow the search traffic to your site and those extra links will boost the site rankings.
6. Google likes pages that offer a good user experience
Google Search gives higher rankings to websites that deliver a good user experience. This means that the more usable and readable your content is, the higher will be its search engine rankings.
Note that while having a Google-friendly website is essential, also it must be functionally useful and visually attractive. Your readers should not face issues when reading or accessing its content. Google even sends real people to check out a website, so you should ensure that the entire layout looks good, has white space and doesn’t hit the user with a ‘wall’ of text.
As always, the intent of adding content to your website should be to provide useful and relevant information to your readers and customers. And if you can do this along with making your website more SEO effective, then all the better for your business!